Newport Superdragons

By Lauren Brown

A Public art initiative in Newport City Centre known as ‘Newport Superdragons’ first came to light in 2010 during a summer of activities based around the Ryder Cup. Artists were selected to each design their own Superdragon which would in turn be applied to a readymade fibreglass dragon sculpture. The project was a great success attracting visitors and local to follow the Superdragon Trail. At the end of the summer festival the Superdragons were auctioned off with the money going to charity and the successful bidder free to do with their dragon as they pleased!

Public art is something i have a general interest in and more importantly, something that the Urbanists feel is an important part of the townscape. We often suggest public art, be it temporary or permanent as a good way of engaging local people whilst injecting colour, interest and culture into streets and spaces.  I wanted to experience, first hand, the process behind a public art project – so i got involved and designed my very own Superdragon - my submitted design was successful and a 5ft fibreglass dragon was mine!

My dragon and many others were kept in an empty shop in the centre of Newport which acted as a public exhibition and workshop space. This was a successful approach which meant that artists could work together, establishing a creative community and members of the public could engage with the design process.

The most important part of the process which enables it to be successful is mostly centred around appropriate marketing of the project and retaining high levels of public engagement throughout. Allowing local businesses the opportunity to sponsor a dragon means that there are multiple levels of interest in the project. It appears that the Newport Superdragons are now becoming a tourist attraction in their own right and have generated increased visitors into Newport City Centre.

It’s astonishing how every single dragon is completely unique, with very few displaying any similar characteristics what so ever.  The 60 personalities are now dotted around Newport City Centre and have added vitality, colour, character and interest to our streets and spaces.

Evolution of the superdragon

Mine was sponsored by the South Wales Argus (argus news story) due its very strong connections with Newport. The dragon features an abstract street map of Newport highlighting key buildings, landmarks and features within the city centre. The plan cross references to photographs and sketches of a selection of the city’s most impressive historical and contemporary architecture. It was very time consuming but i thoroughly enjoyed the process and the amount of appreciation i received for the finished piece. I’m looking forward to trying my hand at Superdragons 3 and potentially other similar projects in the near future! 

By Lauren